Featuring some of the most popular brands for coastal living, as well as a locale that’s on the edge of the waterfront, South Front Clothing is a fine destination for visitors to celebrate coastal style. A chic little boutique that carries clothing and accessories for men and women, this clothing shop is a great spot to find a few new fashions in the heart of downtown New Bern.

South Front Clothing is located in the center of the historic district, and as a result, is a convenient destination for anyone taking a self-guided shopping trip through this famed downtown area. Inside, the store is stocked with everything that a visitor could need to explore the town in style, thanks to a wide range of shirts, pants and skirts, dresses, shoes, accessories, and so much more. A number of popular and nationally recognized brands are represented at the store, including Lilly Pulitzer, Vineyard Vines and Johnnie O, and regular visitors will be pleased to discover that new apparel arrives with every season. With plenty of southern style to go around, and a decidedly coastal influence that is perfect for life by the water, South Front Clothing is a great destination for fashionable coastal fans everywhere.

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